WORK WITH DIVE CFO
Tell me the financial question you need answered.
You do not need to know which service you need before you reach out. Start with what is happening in the business and what decision you are trying to make.
A practical conversation starts here.
The form will open an email to Russell with your answers already organized. No account or portal required.
What happens next?
1. You explain the problem or decision.
2. We identify the financial information needed.
3. Russell recommends the smallest useful next step—project, Controller support, CFO support, or simply a better question to pursue.
Start with the messy version of the question.
If you knew exactly why cash was tight, which trips were profitable, or what your best growth move was, you probably would not need a CFO conversation. Bring what you know. We can work from there.
“Sales are up, but cash still feels tight.”
That can point to seasonality, inventory, collections, deposits, debt service, owner draws, or margin—not necessarily a sales problem.
“Our trips sell, but I don't know what we actually make.”
We can separate revenue from real trip contribution after fees, comp spots, staff travel, cancellations, and variable costs.
“We're growing, but I'm not sure what to grow next.”
Compare the cash requirements, margin, capacity, repeatability, and risk of the options before committing resources.